A Day in the Life of Laura

It's 2:30 pm on a Wednesday Laura, a mother of three has just finished grocery shopping and is beginning to unpack the large brown paper bags. She unpacks everything except for the fresh vegetables and whole chicken that she will cook for dinner. It's only 2:45 by the time she's done, she still has another hour before it's time to pick up little Suzie from soccer practice. She allows herself to have a seat on the couch in her tidy living room. She pulls out a magazine from underneath the coffee table, opens it up, and lets out a sigh of relaxation. She finally has 20 minutes of time to herself. Her eyelids begin to draw shut as she lays back on the sofa to rest in a more comfortable position. Suddenly the front door swings open and her teenage daughter and 9 year old son burst into the living room, home from school early. Her son runs straight to the bathroom leaving a trail of sand that falls curiously from his trouser pockets. Her teenage daughter throws her backpack onto the couch then walks lethargically toward the kitchen. As Laura stands up to close the front door she hears her son call loudly from the bathroom. She makes her way towards the bathroom slowly, then when she hears water trickling onto the floor, picks up the pace until she finally gets to the restroom. To her extreme surprise she finds her son huddling over the overflowing toilet bowl. She walks over to inspect the toilet bowl and finds that there is a large bull frog stuck at the bottom of the porcelain bowl. She calmly reaches for the plunger and as she is about to shove it down into the toilet the frog leaps out into her son's arms. He looks up at his mother, smiles then runs upstairs into his room. The water begins to seep down into the toilet and Laura throws a towel around the bottom of the toilet. Laura makes her way back into the living room and looks up at the clock. 3:15, she still has a little bit of time. She looks down from the clock to the couch where her daughter's backpack, now opened, is sprawled across books, pens, and an open bag of potato chips. Right as Laura is about to tell her daughter not to ruin her appetite, she remembers that they are having dinner guests tonight! Three hours later Laura has picked up Suzie from soccer. Her dinner is hot and ready to be enjoyed. Her house spotless just like it had been before the kids got home. It's a good thing Laura has Febreze! She pumps 2 squirts in the bathroom where earlier in the day a frog had been trapped. She then sprayed Febreze in the living room, killing the smell of salty potato chips and leaving the aroma of fresh gardens and chamomile. The doorbell rings and Laura quickly places the bottle of Febreze in the hallway closet as she opens the door. With a smile she welcomes her guests into her fresh smelling home!

WWF

The World Wide Fund for Nature is a non-governmental organization that raises awareness and supports issues regarding conservation and restoration of the environment including the wildlife that occupies the environment. The World Wide Fund for Nature is an international organization represented by a panda as its logo and is seen in numerous ads. These simplistic ads created with the help of computer aided design pose powerful and effective meanings.

This ad by WWF shows an adult cheetah and a cub with size labels attached to their backs. The caption is "Fashion claims more victims than you think" In this ad, the message is that poachers hunt wildlife, in this case the two cheetahs, for clothing mainly as a fashion fad.

This is another simplistic yet powerful ad that reveals the destruction of wildlife due to mankind himself. In this computer aided advertisement we can see that all the trees within miles are cut down besides one tree which man has left for himself to provide shade for comfort after his doings. By destroying nature in this way this leaves no traces of anything living beyond miles. Without even knowing what WWF is, people who see their advertising will get the picture and message even though it may be interpreted in different ways.  

What's holding you back?

Commercial billboards and signs can be seen numerous times during a road trip. If billboards are lucky enough they will get a receive some attention from drivers  on the road or passengers, consumed by their electronics. Drivers and passengers can easily see huge flag poster billboards from far away but the ads aren't always eye catching enough, or worth the effort to pay attention  to get closer to it. Take this billboard for example, it is an advertisement to buckle up for safety. It is written in big letters, clear enough for everyone to see. It is even accompanied by a striking image. The billboard depicts the possibility that you could end up in a wheel chair if you should end up having an accident without wearing a seat belt.
  The billboard is striving to motivate people to "click it or ticket" for their own safety, but most who don't have their seat belts on have already made that conscious decision and will not be easily persuaded to buckle up.
 
Advertisement strategies that will for sure capture attention have been implemented onto freeways and local areas. Innovative advertisement is a strategy that is outside of ordinary advertising. It is a form of advertising that is aesthetically appealing and eye catching.  If I accidentally left my seat belt unbuckled or even purposely and drove across this eye catching billboard sign I'd  be more likely to buckle up immediately than if I saw the one above.


The billboard portrays the striking image of a passenger sitting in the backseat without restraints holding him back from being shot strait forward from the "sling shot" Above has a quote that says "The Back Seat's No Safer. Belt Up". Although the billboard is aimed towards radical passengers in the back seat who don't buckle up, surely all passengers and drivers will get the message that if you aren't buckled up in a collision, you are likely to be slung-shot out the car through the windshield just as the billboard suggests. There are less words on the billboard, but it is overall more effective than the first billboard. It's 3D attachments and even the legs dangling from the person bring life to the message, and create an even more dramatic seriousness of the outcomes of riding without a seat belt. Advertisers have come up with a whole new form of advertisement, the kind of advertising that is meant to be seen and that will definitely catch the attention of everyone sitting in a car.

What elephant in the room?

Television is definitely not the elephant in the room at my house. Honestly my parents are pretty far back in the advancement of technology. I think it is just because my parents prefer things that they are already familiar with. That being said in my house, my family gets all their news and entertainment from the television. For as long as I can remember the Television has always been on. The top three occasions that the TV is not on in my house is if no one is home, if we're having a holiday dinner with guests over, or if the power has dramatically gone out. I don't really watch TV a lot so I have a lot of patience when it comes to seeing the commercials that air. Most of the time when I call myself "watching Tv" I'm really not. I'm usually multitasking, either cooking,cleaning, or scrolling through internet pages. I can recall all the different songs that play in commercials, or I can even tell you the phone number to a certain law firm. I found out recently that I don't even watch the commercials. I found myself singing along with a commercial then when I looked at the TV there were visuals of a mini can driving through a landscape. I had never actually watched the commercial, but heard it a billion times before.
I actually like watching commercials on TV though. I really like watching clever ideas unfold and seeing how different things are marketed towards different groups of people. Besides sometimes commercials come at the perfect times. During an intense or hilarious show that's hard to walk away from, it's nice to have a two minute break to use the restroom, throw my laundry into the dryer or microwave a hot pocket.

Although the television is the prime source of entertainment at my parents house, it isn't for me at my apartment. I personally go straight to my laptop for news and entertainment. If I ever have a huge chunk of time to just relax I will watch movies on my computer. It is convenient for me and is virtually free of commercials or pop up ads.
I do have a less patient side though, when it comes to listening to Pandora on my phone. I absolutely hate it when ads interrupt my music on my phone. There is actually a double standard here. If I get an interruptive ad on my laptop while listening to Pandora, it is no biggie to me. It's only 29 seconds of my life, besides I'm zoned in on homework anyway. But when I listen to Pandora on my phone then 29 seconds becomes an eternity. I usually use Pandora on my phone when I'm driving or in the shower. These are the times where I couldn't even get to my phone to change the station if I wanted to. I'm instantly put in such a vulnerable state where I just want to listen to music but can even listen to my favorite songs without being inturrupted by some high pitched girl persuading me to get an online agree in Santa Clara County. These ads are nowhere near desireable, but for me, they really aren't too unbearable. It also depends on what website you're on when you're receiving your ads. A lot of sites such as Youtube, Amazon, and even Pandora are really good about keeping the ads somehow related to your interests.

Bring back the good times

When we're young kids we want so bad to grow up and do all the cool things that older people do. When we're older we yearn for the feeling of being carefree and young again. We would do anything to go back to the simple days when we anticipated play dates not pay days. When summer days consisted of theme parks and thrills not cellphone bills. A time when we could enjoy our favorite ice cream without guiltily making plans to jump on a treadmill afterwards. These days we find joy in the little things that remind us of those good times when we were younger. A concoction of these sentimental memories and advertisements can wind up being a very successful product.
The advantages and disadvantages of nostalgia in advertising depends on the success of the product. In the cases where products can get people to remember times from their past, AND provide great taste, feeling, service it is a success. The advantages of choosing to advertise with nostalgic references is that advertisers already know what was popular with their target audience. If something was popular with a certain group of people before, it will be popular with that same group of people today. This time it has the added admiration because it brings along the same feelings that people can only reminisce about nowadays.
One disadvantage that can come from nostalgia marketing is if the product being advertised, fails to meet the standard of what the person expects. Tapping into the past and bringing forth memories can be bitter sweet, so if a consumer finds that the product being advertised doesn't accurately bring them the same feelings they had in the past it can be a major setback for the advertising campaign.
I think nostalgia campaigns work better when they are used to market items such as candy, toys, or clothing. These are items we have strong connections with when we are young, so they make us remember the most blissful moments of our childhood. Products that might not be so successful with nostalgic highlights would be electronic devices. Society is pretty persistent about progress with technology. It's actually quite brutal. Once the next big thing comes out, or updates become available, anything and everything before that becomes obsolete. I can't imagine an add trying to take us back to the stone age. I did come across an add for internet explorer. It brought back so many memories. I found myself smiling, and saying out loud, "oh yeaaah!" I am a chrome user myself, and I really only ever use I.E. if I absolutely have to. The product was anonymous until the very end, but by then I was already sold on whatever it was.

"Good to the last...flop"

In today's busy and demanding world many find that they cant possibly go on with their daily schedules without a fresh and tasty cup of Joe. There are tons of coffee vendors out in the world, and even more in-home coffee brands to choose from. Among one of those well known in home coffee brands is Maxwell, coffee that is "good to the last drop!" Almost a decade ago Maxwell coffee producers tried to get a step ahead and bring an easier,faster way for consumers to drink their coffee.


As if instant home made coffee isn't fast enough! Maxwell coffee created "Ready to drink coffee" Maxwell was already a successful coffee brand so they had a little bit of room to explore throughout their line of products. This coffee which was introduced to coffee enthusiasts in 1990 and was marketed as a more convenient way for a hot cup of coffee. The literal failure of the product was that the container that it came from was not microwavable. Not to mention that the container that held the "ready to drink" coffee was a 48 oz. portion. So what it came down to was consumers pouring the coffee out of the carton into a mug then microwaving it anyway. Many people found no distinct difference between that and pouring themselves a cup of coffee straight from their coffee pots. What Maxwell coffee brought to consumers was a new item, but no new convenience was introduced at all. The product itself was a bit redundant.
Something that contributed to the set back of this product was it's packaging and placement in the grocery store. The box that it came in had a promising image of a steamy hot cup of coffee, yet the box itself would have been placed right next to cold beverages in the refrigerated section of the grocery store. I personally think it would catch me off guard if I saw a product claiming to be piping hot...in the refrigerated section. I'm always skeptical when it comes to new products claiming to make things easier or more convenient. I honestly don't think that pouring cold coffee into a mug and microwaving it shaves of any time or effort from turning on my coffee pot.
On the other hand though, I think Maxwell could have had a successful product in their "Ready to Drink" coffee if they changed their direction. Not everyone likes to drink hot coffee. Iced coffee is a very popular beverage. It gives people the caffeine boost they want but enables them to drink it anytime of their busy day. Ready to drink cold coffee allows consumers to enjoy cold coffee at home without having to worry about their drink becoming watered down by ice cubes. In actuality all Maxwell had to do was change the way they marketed their product. They could have included an image of a tall cold refreshing glass of iced coffee. Or they could have even marketed it in both directions. Instead of printing "enjoy hot" on their package they could have written "refreshing hot or cold". Then it would be in the hands of the consumers do decide how they wanted to drink their coffee. At least they would understand its versatility.

H.O.G. A Way of Life

Brand communities definitely end up with a greater involvement with the brand. It's one thing to like and buy a brand for yourself, but when you can share that same interest with other people "likes and interests" turn into passion and ways of life. The members of the H.O.G. are all drawn together because of the bikes they love to ride. When they come together they become prideful of their Harley way of life. I kind of see it as closely resembling school pride at a College football game. There are some students that are proud to be at their school. They have admiration for their school and genuinely love being able to call it their own. When student's like these get together with other students who feel the same way their admiration becomes extreme pride. Students that don't even know each other could meet up at a tailgate of football game. When they see that they share the same enthusiasm it becomes something more! All of a sudden it's a mob of people who share instant camaraderie.



The "homecoming" type event that HOG members attended was a great way to build togetherness. The rallies enabled HOG members to meet up with and build friendships with other devoted Harley Riders. I personally think the Posse Rides are more effective in enhancing the meaning of the Harley Davidson way of life. They are actually riding their motorcycles throughout the country. There is so much strength in numbers, so members riding together in large groups makes an impact on people both in and out of the Harley community. Outside members see how close knit HOG members are when they travel together. On the inside end members "roll deep" together. Meaning they are almost brothers in a sense. Kind of like a fraternity member from one school would have a mutual relation with a member of that same fraternity from a different school. Riding through check marked areas with other Harley riders is both a personal and group achievement. I like the fact that HOG members recite a Posse Oath before embarking on their riding adventures. It makes the Harley group exclusive. This kind of distinguishes members who are truly devoted riders. In high school my wrestling coach would tell us, "Once a wrestler always a wrestler. When you meet someone in life who was also a wrestler you'll share instant camaraderie, because you both have been through the tough training." I feel like these Posse rides highlight the same type of thing for Harley Riders. Members who do participate in the rides will forever share the feeling of being "free and out on the open road" with other members. I feel this strengthens the group even more. Having a universal oath makes the ideals and values of Harley riders standard. It is like the Alma matter of a college, or Boy Scout's honor code.

I don't think Harley -Davidson should get more involved with the ride than it already is. Creating a list of checkpoints is enough to get Harley riders going. I think it is good, because it gives Harley riders a place to start. Members can meet up and become good friends during the planned tours, but I feel that Harley riders would eventually begin to explore on their own. After all that is one of the values that Harley Davidson portrays, being worry free and just enjoying the open space and freedom. If there was more involvement from the corporate level it could dilute the experience of riding for participants. Set itineraries defeat the purpose of the meaning of Harley Davidson. One slogan that Harley uses is "the road starts here it never ends" so basically any more involvement from Harley Davidson could set up limitations for Harley riders.

Besides the Posse Ride, Harley could increase involvement from it's consumers (members) by creating a monthly publication. Different from the H.O.G. magazine, this would be more of a newsletter where a spotlight would be on one of the members each month. "Rider of the Month" It could be like a type of social networking for the members. The members could read about commonalities they have with others. The spotlight article could share that certain members location which would inevitably link other HOG members in that area. It would be kind of like a member appreciation ordeal.

The Non-Changing Gender Roles

I don't think advertising has changed. Gender stereotypes are present in so many ads, and although the denotation of some ads doesn't always seem as strong as ads from the past, the connotation of the ads are extremely bold and suggestive. When both a man and a woman are present in an ad the woman is assigned the position subordinate to the man. The men are always given more power and sometimes a higher status than the woman. I think that ads like these have become more aggressive than ads in the past.


This ad for Sky Vodka is extremely suggestive! There is a woman laying out sun bathing, in a really revealing swim suit. She was obviously disturbed since she just recently took of her shades. Standing above her is a man fully dressed in a nice suit. He is not standing beside her, but directly over her. It is as if he came to this position without the woman's consent or even knowledge that he was there. He is in a dominating position where she has to look up at him. I think the fact that the man's face is not in the ad shares that he is confident, and it almost says that it doesn't even matter what you look like; 'If you have sky vodka you are like a glamorous man in a nice suit and can grab any woman you want'


This ad is simply advertising Valentino Clothing. I find the idea of the man having such a tight grasp around the woman's neck to be completely useless in selling the clothing.The woman has blonde hair. Blond hair, as many woman have in ads commonly represents innocence, purity, or femininity. The man, who is taller, has dark hair which in most cases is dominant and shows some type of authority. The couple is wearing sun glasses, so despite the height difference and color of hair/attire, we as an audience would see them pretty much as equals. What makes this ad so stereotypical is the fact that the man has a a tight grip on the woman's neck, and she seems to be totally submissive towards it. This ad is telling society that men are dominant in relationships and that woman should openly accept it. The ad suggests that woman should be compliant with anything the man wishes to do. Woman should allow men complete control.



These two ads are what I think advertising has done to try and stop gender stereotyping. I don't think they are ethically effective in undoing stereotypes. These two ads the gender roles are reversed. In the ZU ad the woman is more dominant than the men. Although the woman is now the subject of dominance the subordinate subject is highly exaggerated. It is not only one man that is subordinate to her, but tons of men. Men are piled on top of each other leaving a trail following closely behind the woman. ZU is a brand of shoes, so the men symbolize the trail of destruction. This, like most a lot of imagery in ads, has nothing to do with the shoes. By putting the woman in the position of power the advertisers are selling the idea of power along with the shoes. In the Doritos commercial, gender roles are reversed but again exaggerated. The ad creators go against the roles society has placed and has a man playing dress up with the little girl. When the group of men enter the shot they are dressed in their own clothes ready to play football. They look like a manly group of men, one of them even has a long beard. The next shot after they see that the little girl has Doritos they are dressed in long pink puffy dresses with boas and veils. The also have an abundance of make up on their face. It is an extreme exaggeration of what girls do in society.
Advertising has come a little way since the past, but gender stereotyping is still present. It is difficult to fully erase suggestions of gender roles in advertisements. It is not impossible, but it is difficult to stray away from the idea of gender roles, especially when society contributes to them so much.

Extreme Makeover:Rose Petal Cottage Edition

Rose Petal Cottage has an extremely gender stereotypical message. The basic message is that girls should grow up and become stay at home mothers and home keepers. This is not the case. In today's society there aren't any lawful restrictions that can keep a woman from pursuing any career she desires. To get rid of the racial stereotypes in this play cottage, it needs to undergo a few changes!
Title: My Own Play Home
The first scene is the front view of a play house. It is set in a large backyard right next to a growing tree. It's colors are similar to the colors of a real house, but are a lot more vibrant, to appeal to young kids. The walls of the house are a bright tan, the doors a nice cool blue, and the roof of the house is red. On the outside of the house there is a little green gardening area.
A song sung by a little girl begins:
In my Own Play Home I wake up to start my day!
Open up the doors and brush my teeth then wait
for my friends to come and play!
While this is going on she opens up her play house and pretends to brush her teeth in vanity sink. The sink and mirror are the color orange. The little girl is not fixing her hair or applying make up. She is simply brushing her teeth. When she is quickly finished, three more young kids run in from out of the shot. One girl, and two boys, all smiling and excited to play with each other. In the play house they sit around a table each with giant Go-fish cards.
The song continues, this time a little boy sings:
I love playing with my friends it's so much fun
playing lots of games including everyone The kids are then shown in the kitchen area of the play house. It has a yellow fridge, a round table with a red and white checkered table cloth. One boy is removing a pizza from the oven, one girl is pouring some lemonade into cups. The other two kids are setting plates down on the table.
The song continues sung by a little girl.
When we get hungry and want something to eat
Making lunch with my friends is such a treat!
After the kids are shown enjoying their meals they then move to the outside of the play house. One of the boys is watering the garden, one girl is walking a pretend dog. The other little boy is raking fake leaves with a rake that matches the blue color of the house's door and the other little girl is holding a bag for the boy to rake the leaves into.
The boy continues the song.
After lunch we go and play outdoors
We like to get fresh air, while doing some chores
The kids all help to push the play house closed, then the three kids wave goodbye to the original girl and skip off screen. The sun starts to set and the original girl, in her play home smiles and waves to the camera then closes her green colored window. The song Finally ends sung by the girl.
I can't wait for a brand new day
When my friends all come back to play play play
In my Own Play Home!

Semiotics: Let's Try to Make Sense of This

"Anything is possible when your man smells like Old Spice and not a Lady" No! I mean I wish! If it were that simple, that my man just had to smell like Old Spice, I would be spraying him with it in his sleep. The ad gives a simple message: If men used Old Spice instead of Lady Scented body wash he would be more like the man in the commercial. I hope I'm understanding the term correctly, but I believe this ad portrays a myth. The ideology that the denotation (If my man used Old Spice he could be like the man on the commercial)and connotation (This man on the commercial is amazing) produce extended metaphors. This whole ad is a metaphor situation. Simply put, buy your Man Old Spice, he will be like "Me". He possess a persuasive argument, he has an attractive body, a sensational voice, a boat, diamonds, and two tickets to that thing I love!!! To top it all off, he's on a hourse. What more could a girl ask for!?


The denotation in this ad are the two girls. One is saying things to the other girl, who we can plainly see is bruised and crying. We see that there are various hurtful words on the screen that are coming from the girl on the left, to the girl on the right. The connotation to this ad is that verbal abuse is just as powerful as physical abuse. The words that the girl on the left is saying are outlined in white to compile them into arms. At the end of the arms there are hands choking the girl on the right. People say hurtful things to others without considering the damage they are putting on others. This add doesn't even include a command, "like buy this" or "vacation here". Nowhere does it literally say "Do not shout horrible things to people." Everything is conveyed in the picture through the emotions shown from the girls, and the keen position of the baneful words.



This Billboard ad has a lot less time to grab the people's attention. People that will be seeing this will be driving on the road, with very little time to focus and read tiny intricate print like the hurtful words in the print ad. In big bold letters the Billboard screams "Fast, Cheap" This is the Signifier. It also shows a picture of a girl who is dressed up and posing in a way that some people may deem as hooker. At first glance the billboard signifies that the hooker is fast and cheap, then you see just below the big bold words, that the "satisfaction that is guaranteed" is actually granted by high speed internet. As a culture we relate the two because of the physical presence of the hooker. If we call the phone number at the bottom of the board we can get high speed internet. Not just only will it be fast, but it will be as cheap and satisfying as a hooker. I'm not really sure how satisfying a low cost hooker would be, so I'll just stick to my free campus wifi!

Brands Brands Brands

No, not the brand that tells people which group of cattle belong to Farmer Greg,the brands that tell people about yourself, even when you don't say a word. Sometimes people chose brands because of their status in society. Some brands, especially the expensive ones share with people that you have money. By wearing, purchasing, or driving certain brands you're making a statement that you have enough money to participate in that distinct culture. Although the brands that come with an expensive price tag are idolized, they don't always pose the best quality product. Sometimes people blindly buy things just because of the brand. The grocery store is filled with gazillions of different and similar items. They make this sandwich cookie with a chocolaty outside and on the inside there is this sweet white icing. I'm sure the first brand that came in to mind was, "Milk's favorite cookie", Oreo! There are way more sandwich cookies out there than just Oreo, so why did Oreo come to mind? It is the most advertised. It's competitors don't make comical print ads, or heart warming commercials that tap into your childhood. Oreo cookies aren't necessarily an expensive cookie, but when people buy Oreos, they buy the life-style. What Oreo sells along with their cookies is the notion that eating Oreos brings out the child in anyone. Oreos brings families together! http://www.youtube.com/watch?v=rJ8JZMtsqtk

What a Great Guest Speaker

Wow! I can honestly say I left this class excited about advertising. Even more so than before. The guest speaker started out with a bunch of terms that I had never heard of before, but they made total sense to me! I find that sometimes I have a very conservative outlook when it comes to new technology. I see new technology as so advanced, that people don't know how to use it properly I usually feel that technology ends up making people ultimately lazy. Dietmar totally put new technology in a different light for me! everything he said about technology was positive and innovative. When he talked about his son using the "McFinder" app, I saw the technology as a convenience tool instead of an application that made people lazy. I think the reason why I was so persuaded was because Dietmar was so enthusiastic! Everything he had to share was relevant. I didn't think anything he said was just trivial information. I really enjoyed the ads that Dietmar included in his presentation, they were perfectly spaced out between chunks of new information. What made his presentation so engaging was the fact that Dietmar left no subject untouched. The quirky statistics about Europeans texting during sex, the Skittles commercial, and even the Ikea catalog intrigued me very much. One thing I found interesting enough to share outside of class was the bit about the US dropping 1000 iPhones in Afghanistan. I was completely amazed that the technology could unite areas that wouldn't talk to each dare talk to each other in person. I got a real kick out of his finishing his presentation, then realizing that he had 10 more minutes! Dietmar changed my outlook on technology. It's also super cool to see how much advertisers use the people's access of technology to their full advantage. The quotes that Dietmar included at he end of his presentation were great! "If you set your goals ridiculously high and it’s a failure, you will fail above everyone else’s success" -James Cameron

Advertising: Take One

Advertising, huh.
We'll see how this goes. I'm actually really excited! I'm majoring in film, I think they can be pretty closely related to advertising in some aspects. I find that a lot of my creative thinking is in short bursts. I have ideas that grab people's attention fast, get straight to the point, but also are very informative. I think advertisement is pretty cool. The different forms can pretty much get people to do just about anything. You want to get girls? Simple solution. Spray some Axe body spray all over yourself and girls will come from miles away just to wait at your feet. I remember convincing my parents to buy me a set of Blow pens. The markers that looked so wonderful on the commercial promised airbrush quality and tons of fun. Well, the fun lasted for all of five minutes, and the wonderful fun was replaced with a shortness of breath and a headache. I know there is way more to advertising than just commercials. Just to name a few other forms, there are print advertisements, radio ads, fliers, billboards and others. I can't wait to see how everything clicks together and makes sense.