Wednesday, February 6, 2013

Brands Brands Brands

No, not the brand that tells people which group of cattle belong to Farmer Greg,the brands that tell people about yourself, even when you don't say a word. Sometimes people chose brands because of their status in society. Some brands, especially the expensive ones share with people that you have money. By wearing, purchasing, or driving certain brands you're making a statement that you have enough money to participate in that distinct culture. Although the brands that come with an expensive price tag are idolized, they don't always pose the best quality product. Sometimes people blindly buy things just because of the brand. The grocery store is filled with gazillions of different and similar items. They make this sandwich cookie with a chocolaty outside and on the inside there is this sweet white icing. I'm sure the first brand that came in to mind was, "Milk's favorite cookie", Oreo! There are way more sandwich cookies out there than just Oreo, so why did Oreo come to mind? It is the most advertised. It's competitors don't make comical print ads, or heart warming commercials that tap into your childhood. Oreo cookies aren't necessarily an expensive cookie, but when people buy Oreos, they buy the life-style. What Oreo sells along with their cookies is the notion that eating Oreos brings out the child in anyone. Oreos brings families together! http://www.youtube.com/watch?v=rJ8JZMtsqtk

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