What a Great Guest Speaker

Wow! I can honestly say I left this class excited about advertising. Even more so than before. The guest speaker started out with a bunch of terms that I had never heard of before, but they made total sense to me! I find that sometimes I have a very conservative outlook when it comes to new technology. I see new technology as so advanced, that people don't know how to use it properly I usually feel that technology ends up making people ultimately lazy. Dietmar totally put new technology in a different light for me! everything he said about technology was positive and innovative. When he talked about his son using the "McFinder" app, I saw the technology as a convenience tool instead of an application that made people lazy. I think the reason why I was so persuaded was because Dietmar was so enthusiastic! Everything he had to share was relevant. I didn't think anything he said was just trivial information. I really enjoyed the ads that Dietmar included in his presentation, they were perfectly spaced out between chunks of new information. What made his presentation so engaging was the fact that Dietmar left no subject untouched. The quirky statistics about Europeans texting during sex, the Skittles commercial, and even the Ikea catalog intrigued me very much. One thing I found interesting enough to share outside of class was the bit about the US dropping 1000 iPhones in Afghanistan. I was completely amazed that the technology could unite areas that wouldn't talk to each dare talk to each other in person. I got a real kick out of his finishing his presentation, then realizing that he had 10 more minutes! Dietmar changed my outlook on technology. It's also super cool to see how much advertisers use the people's access of technology to their full advantage. The quotes that Dietmar included at he end of his presentation were great! "If you set your goals ridiculously high and it’s a failure, you will fail above everyone else’s success" -James Cameron