WWF

The World Wide Fund for Nature is a non-governmental organization that raises awareness and supports issues regarding conservation and restoration of the environment including the wildlife that occupies the environment. The World Wide Fund for Nature is an international organization represented by a panda as its logo and is seen in numerous ads. These simplistic ads created with the help of computer aided design pose powerful and effective meanings.

This ad by WWF shows an adult cheetah and a cub with size labels attached to their backs. The caption is "Fashion claims more victims than you think" In this ad, the message is that poachers hunt wildlife, in this case the two cheetahs, for clothing mainly as a fashion fad.

This is another simplistic yet powerful ad that reveals the destruction of wildlife due to mankind himself. In this computer aided advertisement we can see that all the trees within miles are cut down besides one tree which man has left for himself to provide shade for comfort after his doings. By destroying nature in this way this leaves no traces of anything living beyond miles. Without even knowing what WWF is, people who see their advertising will get the picture and message even though it may be interpreted in different ways.