What's holding you back?

Commercial billboards and signs can be seen numerous times during a road trip. If billboards are lucky enough they will get a receive some attention from drivers  on the road or passengers, consumed by their electronics. Drivers and passengers can easily see huge flag poster billboards from far away but the ads aren't always eye catching enough, or worth the effort to pay attention  to get closer to it. Take this billboard for example, it is an advertisement to buckle up for safety. It is written in big letters, clear enough for everyone to see. It is even accompanied by a striking image. The billboard depicts the possibility that you could end up in a wheel chair if you should end up having an accident without wearing a seat belt.
  The billboard is striving to motivate people to "click it or ticket" for their own safety, but most who don't have their seat belts on have already made that conscious decision and will not be easily persuaded to buckle up.
 
Advertisement strategies that will for sure capture attention have been implemented onto freeways and local areas. Innovative advertisement is a strategy that is outside of ordinary advertising. It is a form of advertising that is aesthetically appealing and eye catching.  If I accidentally left my seat belt unbuckled or even purposely and drove across this eye catching billboard sign I'd  be more likely to buckle up immediately than if I saw the one above.


The billboard portrays the striking image of a passenger sitting in the backseat without restraints holding him back from being shot strait forward from the "sling shot" Above has a quote that says "The Back Seat's No Safer. Belt Up". Although the billboard is aimed towards radical passengers in the back seat who don't buckle up, surely all passengers and drivers will get the message that if you aren't buckled up in a collision, you are likely to be slung-shot out the car through the windshield just as the billboard suggests. There are less words on the billboard, but it is overall more effective than the first billboard. It's 3D attachments and even the legs dangling from the person bring life to the message, and create an even more dramatic seriousness of the outcomes of riding without a seat belt. Advertisers have come up with a whole new form of advertisement, the kind of advertising that is meant to be seen and that will definitely catch the attention of everyone sitting in a car.